She started her career working for an advertising agency in the Expand Group before joining ComDev in 1990, a subsidiary of Caisse des Dépôts responsible for the development of cable television, where she was in charge of communication.
In 1994 Pascale joined Vivendi Universal as Communications Director for TDR and launched Tam Tam, the first pager available to the general public. Three years later (in 1997), she was promoted within the Vivendi Group to Advertising Director for the newly created Cegetel, where she oversaw the launch of the brand at the opening up of the telecommunications market.
After holding the position of Marketing & Communications Director for e-TF1 from 1999 to 2001, Pascale Giet managed communications for 9 Telecom (Pirelli Group) then, from 2004, she headed up communications and corporate social responsibility for Europ Assistance (Generali Group), where she was a member of the Executive Committee.
A 70% owned subsidiary of Caisse des Dépôts in which Veolia has a shareholding of 30%. Transdev is a consultant for public transport authorities and supports them in everything from the pre-project phase to project management assistance to daily operation of public transport networks. With 83,000 employees in 19 countries, the group operates 43,000 vehicles and 22 tramway networks. In 2015, Transdev had a turnover of 6.6 billion euros.