Design of the mobility offer with MobiDesign
Offering a service adapted to each region by combining all available modes: a major challenge for building loyalty and winning over passengers, for improved mobility.
Xavier Aymonod, Transdev Customers & Innovation Director – Group & France
The secret of successful mobility lies in the ability to combine the interpretation of a large amount of data with proven design expertise. The MobiDesign approach was born from this observation. Through this exclusive approach, Transdev guarantees a multimodal and intermodal mobility offer that meets the needs of each territory and its inhabitants. This approach is based on four main stages that allow us to:
The objective is to achieve collective support for a mobility project that serves those who live in the area on a daily basis. Four Transdev tools accompany each stage.
MobiDesign and its 4 tools
Step 1: diagnose the local area's issues with GeoDiag
The objective of this first step is to identify the challenges of the local areas, as well as the strengths and weaknesses of the mobility offer in place. The aim is to cross-reference our experts’ field analyses with the needs of the network’s customers and non-customers, gathered during multiple surveys, while comparing them with the socio-demographic and mobility data collected.
"Identify the challenges of the local areas
and the strengths and weaknesses of the mobility offer"
What is it?
GeoDiag is an exclusive Transdev tool, which allows you to produce, in just a few clicks, 30 socio-eco-demographic maps on the territory of your choice. This set of maps is based on the cross-referencing of data from Insee, IGN, SNCF or National Education.
Step 2: Evaluate the adequacy of the offer and the needs with GeoCapt
After the first phase of combined analysis of the territory and the network, the second step aims to cross-reference all the elements in order to evaluate whether the offer meets the needs of the inhabitants.
Equity of service is a real issue for local areas. It is therefore important to ensure that there is a good match between travel needs and the mobility offer and to identify the areas where action should be taken as a priority. Faced with budgetary issues and as a mobility operator serving the regions, Transdev must provide a detailed analysis and concrete responses to guide local authorities in their choice of network restructuring, rationalization and reallocation of resources.
"Ensure a good match between travel needs
and the mobility offer"
What is it?
GeoCapt is an exclusive Transdev tool, which makes it possible to identify, in a mapped manner, the areas in which to intervene as a priority, with the aim of ensuring equitable service throughout the region. The areas with a good match between supply and demand and those, on the contrary, with under- or over-supply, which can be improved, are highlighted.
Step 3: Design the mobility offer with GeoDesign
The third stage consists of designing the most efficient networks based on the analyses carried out in the previous stages. The construction of a multimodal transport offer is a Transdev know-how which is based on the fundamentals of the key network.
"Design networks that meet the challenges of the local areas and the identified needs"
What is it?
GeoDesign is an exclusive Transdev tool, which makes it possible to design new bus lines, position VLS stations, bicycle parking or carpooling areas thanks to numerous decision-making aid data. We can directly measure the impact of these changes on the population as well as the cost of operating the network. GeoDesign allows you to quickly test different mobility scenarios and choose the most relevant hypothesis.
Step 4: Consult to reach shared adhesion with GeoCompare
The final step is to share and exchange with the communities in order to reach shared adhesion around a mobility project that meets the population’s expectations.
This fourth stage of iterative consultation is essential for exchanging and debating the proposed project with all the stakeholders. Following each consultation phase, Transdev’s offer experts work, if necessary, to improve their mobility offer proposals by taking into account the remarks expressed.
"Discuss and debate the proposed project to achieve collective support"
What is it?
GeoCompare is a Transdev tool, which allows you to compare at a glance, in a very educational and accessible way, 2 networks: the current network and the proposed network!