A new name delivering higher quality and reliability for customers in the Kirklees and Calderdale districts of West Yorkshire – that’s the promise today from Transdev in northern UK.
‘Team Pennine’ is destined to become a familiar brand name to thousands of customers in and around Huddersfield and Halifax when Transdev takes over bus services currently run by Yorkshire Tiger this summer.
Earlier this year, Transdev confirmed it has signed an agreement to buy the Yorkshire Tiger business for an undisclosed sum from current owners Arriva. 163 employees at two depots at Elland, near Halifax, and Waterloo in Huddersfield are to join Transdev’s existing family of 1,200 people based at its eight existing operating centers across Yorkshire and Lancashire.
Last week, Transdev unveiled its new ‘Team Pennine’ brand identity and magenta livery, which will be progressively introduced on a route-by-route basis as part of a company-wide transformation plan over the next 18 months.
Transdev CEO in northern UK, Alex Hornby said: “Our Team Pennine name and livery will soon be a familiar sight on the streets of Halifax and Huddersfield, as we prepare to bring our class-leading customer experience to new areas of West Yorkshire for the very first time.
The new name symbolizes our locally bespoke, people-centric approach. Bus companies are all about the local people and local places they serve, and this brand completely symbolizes how we intend to run this business. Our colleagues and our customers in Kirklees and Calderdale will be at the heart of our decision making and service delivery.
Whilst we have plans for step changes on Day One of the takeover, which we will announce soon, we will be launching a long-term plan to transform the business over the following 18 months. Our ultimate vision is that the new Team Pennine company will achieve what we set out achieve elsewhere – to deliver buses that people will be proud to be seen on.”
Ahead of the transfer, Transdev is beginning a program of one-to-one meetings this week to personally welcome each one of the 163 colleagues transferring into its team. Both Transdev and Arriva are working together to ensure a smooth and effective transition for customers and colleagues this summer, while both firms are highlighting the hard work of driving and support teams at the Halifax and Huddersfield depots throughout the pandemic as an important factor in securing the company’s longer-term future.
Its subsidiary companies provide many of the region’s most successful bus services, with branded services recognised as household names in the communities they serve.
Full details of all Transdev bus services across the northern UK are available online at: https://www.transdevbus.co.uk and on the free ‘Transdev Go’ mobile app.