The Mobility Observatory: our vision of land use and ambition for tailor-made mobility solutions


Listening local residents to meet their mobility needs is a priority for Transdev.
As a unique marketing tool, Mobility Observatory enables Transdev to gain greater insight into the expectations and habits of passengers or non-users of public transport, and identify what makes a transportation system attractive or undesirable. For this, the Observatory is based on sampling of 25,000 respondents in 20 different territories, in France and worldwide. Ten more cities will soon be added to the database, a world-class benchmark.

Survey results

In 2011, the survey results have confirmed the importance of the three key criteria for choosing public transportation, namely, quality, visibility and simplicity

  • The image and appeal of a transportation system depend on the quality of the mobility offer and the visibility of the system according to 64% of those interviewed. Thus, every effort must be made to create a “public transportation mindset” and earn customer loyalty.
  • 66% of survey respondents want simple routes that are consistent all year round. Transdev deploys “CLE” systems featuring Clear routes, Legible schedules, and Efficient operations.

Encourage new behaviors

Above all, the 'Mobility Observatory' helps to dispel preconceived ideas and biases.

Get them to try the public transportation: 50% of the population never use public transportation, 89% have never been invited for a “trial run” by their local transit operator, 20% of non-users say that lack of information is their primary obstacle. Transdev therefore develops simple multi-channel, multi-media, real-time information solutions to turn information into an incentive and wins over potential users through creative and targeted marketing campaigns.

Encourage walking: 85% of survey respondents said they would be ready to walk 5 minutes longer to have a bus at twice the frequency.

  • Transdev proposes “credible” bus systems with a tiered service organized around high-frequency trunk lines and clockface scheduling.
  • For rural areas, transportation on demand services help meet the need for optimized service covering 100% of the area.

Facilitate intermodal transfers: because 51% of all riders make at least one connection.

Transit centers play a major role in making transit systems attractive by enabling fluid, multimodal mobility: easy travel, suitable fares, “mobility booths” to learn what’s available.

The key goal of the observatory survey for the city of Boston was to identify customer typologies and understand each category’s perception of public transportation. This segmented study will carry us further toward our goal of developing loyalty and winning new customers.

How can we help you to move forward?