TRAM, Transdev’s light rail subsidiary in Barcelona is partnering with Eurofirms Foundation on a campaign featuring comic illustrations by Javi Roya based on the real-life situations that persons with disabilities experience in order to raise awareness and promote equality.
The campaign aims, in a highly visual way, to promote sensitivity and raise awareness of the right way to treat and the terminology to use with persons with a disability. So, the artist has turned real situations experienced by Eurofirms Foundation users into comics.
TRAM covered the costs to produce and install some of these comics on the seats and exterior of a tram on the Trambaix network, which will run between Plaça Francesc Macià in Barcelona and Sant Joan Despí now through International Disability Day on 3 December.
In addition, to raise awareness of the campaign as much as possible this month, TRAM has shared the comics through its digital channels.
Each year, TRAM works with organizations that are focused on inclusion and equity for people with disabilities, emphasizing International Day of Persons with Disabilities. These collaborations are part of the annual TRAM social responsibility plan that strives to give back to society part of the profits from its activities, which you can find at www.tram.cat/ca/rse.
Eurofirms Foundation works to normalize disabilities in society. In order to increase workplace insertion, the foundation carries out various actions designed to boost employment among people with disabilities and create more inclusive environments in workplaces. The foundation also provides companies with guidance on complying with the General Law on Persons with Disabilities and manages alternative measures, always geared towards fostering compliance through integration. Plus, it also offers a program to help detect workers with disabilities within companies.