How can we foster a welcoming transport system for a city’s inhabitants?
Any approach to safe mobility in the future must put people first.
To create a warm and welcoming atmosphere on public transportation, we need to view our fellow riders as valuable allies, rather than potential enemies. By fostering a sense of collective responsibility and solidarity, we will be able to enhance the passenger experience, strengthen social ties and build inclusive environments.
We need to reevaluate how we articulate information about public transportation to reimagine it as a welcoming space. Instead of broadcasting anxiety-inducing messages on public transportation, we can deliver positive messages that fuel trust and strengthen social bonds.
Rethinking transport design by incorporating elements such as warm colors, pleasant lighting, and spaces for relaxation and exchange can promote a friendly, inviting atmosphere.
By transforming mass transit into a harmonious and caring environment, we must put people back at the heart of the mobility experience.
How can we spur and incentivize the shift from private cars to public transportation?
Change: How can we spur and incentivize the shift from private cars to public transportation?
Find out more about the Mobility Sphere conference in Brussels