Transdev launches worldwide Purpose campaign

2022.10.03
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Today, March 10, 2022 is the launch of Transdev’s worldwide Purpose campaign featuring team members from around the world to bring attention to and a better understanding of the Group’s Purpose which is “To empower freedom to move every day, thanks to safe, reliable and innovative solutions that serve the common good.”

It was in 2017 that Transdev started working on formulating a Purpose, involving hundreds of team members from across the Group by holding a series of collaborative workshops around the world.

 

Our Purpose is what motivates us every day, and it is a compass and a guide for our decisions. The concept of the common good it is central to who we are, and it is for the benefit of the communities we serve and this is something we want every team member to understand and be proud of,

stated Thierry Mallet, Chairman & CEO of Transdev Group.

The Purpose campaign aims to gather all Transdev team members around the shared objective to contribute to the common good which is the very nature of public transportation. It is to showcase the contribution of everyone and to remind everyone that each person can make an impact.

Our Purpose is embodied by three action verbs and express the essence of how we act; Care, Share, and Dare. They are stronger than passive values, and this is what we want to show with this campaign. It is a campaign that expresses emotion, commitment, and sincerity, like our team members around the world who we also wanted to highlight here,

says Pascale Giet, Executive Vice President Group Communications.

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