Transdev wins Brandon Hall Group HCM Excellence Silver Award


Transdev won the coveted Brandon Hall Group Silver award for excellence in the Best Program for Sales Training and Performance category for its Gaining Clients for Life program. Transdev’s win was announced on August 19, 2021.

Gaining Clients for Life is a strategic training program created by the Learning department in conjunction with the Client department and supported by CEGOS. The program aims to improve Transdev’s efficiency by better understanding the client’s environment or future clients’ environment. It initiates sustainable business dynamics to ultimately grow existing businesses and win new contracts. The program’s three main objectives are: strategizing Transdev client centricity, implementing and practicing client centricity, and winning & retaining clients. A special focus on inter-relational aspects, soft skills and emotional intelligence to improve the interaction with the client is included.

Gaining Clients for Life is specifically addressing B2G (Business to Government) clients. The program has been developed to increase the business acumen and political savviness of General Managers (GMs), Regional Vice-Presidents (RVPs) and Business Developer (BDs), i.e. leaders carrying the responsibility or playing a role in contract management, contract expansion or extension and renewal. Expanding their skillset to understand B2G Clients and thus develop long-term fruitful commercial relationships is at its core.

Target: Network General Managers & Business Development Teams at Contract & Country Level

I am delighted by this recognition as it validates how we at Transdev have chosen to address the new dynamics of work. We have demonstrated a people-centric approach while driving superior business results under challenging and unprecedented conditions.

Caroline Gonin, Transdev Group Chief HR Officer

The program benefits from a fully blended approach including video, pre skills-assessments, virtual classrooms, face to face classroom session, a custom-made business case and a knowledge quiz self-assessment. This framework can be adapted with a full or a light version of the program according local needs and specificities.

This training program helps Transdev Group to ensure that we are always more efficient and closer to our client’s challenges. The Gaining Clients for Life program provides the cultural change and guidance needed for that.

Antoine Colas, CEO International and Executive Committee sponsor of the program

To ensure continuity of the deployment, despite the COVID-19 pandemic, the face to face days were converted into non-consecutive remote days. This was a true success as the new format proved to be as successful as the previous one.

Brandon Hall Group Excellence Awards in 2021 provide much-needed and well-deserved recognition to organizations that went above and beyond to support their stakeholders during the unprecedented disruption of the COVID-19 pandemic. The awards provide validation of best practices in all areas of HCM at a time when they have never been more important to employers, employees and customers.

Brandon Hall Group COO and leader of the HCM Excellence Awards Program Rachel Cooke

Entries were evaluated by a panel of veteran, independent senior industry experts, Brandon Hall Group analysts and executives based upon these criteria: fit the need, design of the program, functionality, innovation and overall measurable benefits. The 2021 Brandon Hall Group HCM Excellence Awards are given for work in Learning and Development, Talent Management, Leadership Development, Talent Acquisition, Human Resources, Sales Performance, Diversity, Equity & Inclusion, and Future of Work.
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