My Club solution

The My Club loyalty program

Deployed in Reims, Saint-Etienne, Lens and St Pierre La Réunion, the My Club program rewards the sustainable mobility of Transdev passengers.

The principle is simple: each time they board, passengers validate their ticket and each time they validate it, they collect points. These points are then converted into discounts and gifts.

The benefits of the My Club program

For passengers

Reward their loyalty to sustainable mobility services.
Commercial advantages with local companies and major retailers, increasing purchasing power.

For the region

Encourage sustainable mobility and contribute to relieving traffic congestion.
Boosting local economics (local businesses and major retailers).

For the network

Incentive to validate and fight against fraud.
Leverage marketing activities with performance monitoring (measurable and quantifiable objectives).
Anchoring the network as a partner in local life.

The example of O'Club Tadao

View the transcript

Presentation of the O CLUB Program The O CLUB is the free loyalty program of the Tadao network, designed to reward regular passengers by offering them benefits with partner retailers. How does it work? [00:15] The system is based on a simple principle: Board a Tadao bus. Validate your Pass Pass card on each journey. Earn loyalty points (10 points per validation). How to sign up? [00:05] Go to the website tadao.fr. Sign up in just a few clicks in the section dedicated to the O CLUB. Register your Pass Pass card number to link your trips to your account. How to redeem offers? [00:25] Log in to your O CLUB profile to check your points balance. Choose the offer you want from a wide selection of partners: bakeries, cinemas, chocolatiers, butchers, perfumeries, etc. Receive offer confirmation by email. Present this confirmation to the partner retailer to benefit from your discount or reward [00:33]. Examples of available rewards [00:27] 15% off at bakeries or jewelry stores. 10% off at bookstores or grocery stores. Free entries (cinema, swimming pool). Complimentary gifts or sample boxes. Conclusion The O CLUB is a simple way to turn your daily trips into real rewards with your local merchants.