Transdev UK extends its evening bargain fare to increase ridership

2021.25.10
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It’s good news for the northern England’s evening economy in the crucial run-up to Christmas –Transdev UK is extending its £1 after 7pm fare deal across the region all the way until the end of December 2021.

The bargain flat fare for any single journey on any evening was first launched by the bus firm across its networks in Yorkshire, Lancashire and Greater Manchester in June, as part of a package of measures designed to encourage more people to get out and about across the North.

Since then, Transdev has seen positive results with 85% of customer numbers returning to its buses in September 2021, compared with the same month in 2019 – placing the operator ahead of the Department for Transport’s data showing nationwide bus ridership at 75% of pre-pandemic levels.

Transdev now hopes its extended £1 after 7pm fare deal through to New Year’s Eve will help move the region’s economic bounce-back into top gear by attracting more cost-conscious people onto its buses for a safe night out.

Transdev Commercial Director Paul Turner said: We know our buses can play a vital part in the North’s economic revival beyond the pandemic, and with that in mind, we created our £1 after 7pm fare deal to support the North’s evening economy and help everyone to enjoy travelling safely for less.

“We originally planned to offer the £1 evening fare until the end of September, and as it’s clearly helping to attract more people to return to the bus with all the benefits that brings to leisure-based businesses, we’ve decided to extend it through until the end of December.

“All of our buses are clean, safe and ready to go as always, and with this extended low fare in place, we hope our offer will deliver a welcome early pre-Christmas boost to the economic revival already being seen in our region’s town and city centers.”

The bargain £1 flat fare is available until 31 December 2021 after 7pm on any Transdev bus in Yorkshire, Lancashire and Greater Manchester for any single journey, regardless of the distance travelled.

Many of Transdev’s interurban services operate until late evening, seven days a week – and some, including the luxury ‘Sky Class’ Witchway express between East Lancashire and Manchester and the premium 36 route between Harrogate and Leeds, continue beyond 3am at weekends to give late night partygoers swift and safe transport home.

Full details of all Transdev services are available online by visiting https://www.transdevbus.co.uk or by downloading the free Transdev Go mobile app from the Apple App Store or Google Play.

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