Become a market research manager at Transdev

Discover the role of marketing research manager: responsibilities, skills, training, career opportunities, and salaries. A key role in the transportation sector.

Marketing Researcher: a key role in understanding markets

The marketing research officer plays a key role in the design and restructuring of networks. Their expertise gives us detailed knowledge of the needs of each region and enables us to tailor our service offering to local specificities. They conduct research and develop development strategies to support our commercial policy. They also analyze the needs of our customers and their regions while participating in the design or restructuring of networks. Finally, they provide support in preparing responses to calls for tenders.

The main missions 

  • Conducting market studies (quantitative and qualitative)
  • Analyzing customer behavior and usage patterns (passenger flows,customer satisfaction)
  • Monitoring industry trends and competitive intelligence
  • Presenting results to decision‑making teams, particularly in the context of calls for tender.

How to become a marketing research manager at Transdev?

Technical skills

  • Proficiency in statistical tools (Excel, SPSS, R, Python…)
  • Knowledge of data visualization software (Power BI, Tableau…)
  • Ability to write clear and concise reports
  • Knowledge of survey methodologies

Personal skills

  • Analytical and synthesis mindset
  • Rigor and attention to detail
  • Intellectual curiosity and a passion for urban planning, territorial development, and transport
  • Strong interpersonal skills
  • Career development: With Transdev, you benefit from training, opportunities for advancement, and daily support. Diversity of talent is valued, and you progress at the pace of this rich and rewarding profession.
  • A sector undergoing rapid change (sustainable mobility, digitalization, new uses).

Join Transdev to move forward

Joining Transdev means becoming part of a team of committed women and men who serve others and contribute to a meaningful mission: mobility.

We are proud to transport 12.8 million people around the world every day thanks to simple, efficient, and environmentally friendly mobility solutions that support local communities.

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