ASTUCE: a contract renewed for nine years in Rouen
Transdev has been reappointed for nine years as operator of the ASTUCE network in the Rouen metropolitan area. The contract carries targets of an 80% cut in greenhouse gas emissions and a 40% rise in ridership by 2035.
What the new contract changes
- The Group's leading urban network in France outside Île-de-France.
- Eleven Transdev-specific business processes structuring the teams' work.
- Greater data sharing with the transport authority.
- Free travel for under 18s, introduced since the contract was signed.
What does the renewal mean for the region?
ASTUCE is a strategic network: it is the Group's leading urban network in France outside Île-de-France. The renewal rewards more than two years of work spent building a robust offering.
It confirms the teams' ability to support the Metropolitan Authority on long-term targets: cutting greenhouse gas emissions by 80%, increasing public transport ridership by 40% by 2035 and placing sustainable mobility at the heart of the area's development.
A nine-year contract
"This renewal is a strong vote of confidence from the Metropolitan Authority in Transdev and its teams. It recognises more than two years of work spent building a robust offering."
Which factors were decisive?
Several elements weighed in:
- The strength of the proposal and detailed knowledge of the territory
- Capacity for innovation and the daily commitment of the teams
- Concrete answers on modal shift and energy transition
- Purpose-driven company status, a structured CSR approach and EFQM accreditation
What has already changed on the network?
Eleven Transdev-specific business processes now structure the teams' actions, and a new corporate project shared across all departments has been rolled out. Transparency with the transport authority has increased through greater data sharing.
Since the contract was signed, the Metropolitan Authority has introduced free travel for under 18s, a change that mobilised every team, in the field as well as in customer offices, back office and support functions.
Free travel for under 18s
"There is a real sense of pride. The objectives are ambitious and give meaning to our daily work: we feel fully part of a project that is preparing a more sustainable future for the area."
Key figures
9
year contract
The Group's
leading urban network in France outside Île-de-France
80 %
reduction in greenhouse gas emissions targeted
+40 %
ridership by 2035
Questions fréquentes
Frequently asked questions
Nine years.
What targets does the contract carry?
An 80% cut in greenhouse gas emissions and a 40% rise in public transport ridership by 2035.
Who benefits from free travel?
Under 18s, since the scheme was introduced by the Metropolitan Authority.




