Do citizens have a say in what their cities look like ?

“Outdoor advertising is a street‑level medium, and it is a medium deeply rooted in the city and its mobility. Through urban furniture — the infrastructure we provide — we have always been an actor supporting the way mobility is organised in the city. This will be even more true tomorrow: we have a role to play in the evolution of mobility in the reinvented world of the future. And for me, this involves the importance of design — how we create a space that is both comfortable and offers a range of services, allowing citizens to feel included and welcomed in the city. And at the same time, this design, which serves as a support for advertising but also for information and content, can become a connector — something that creates community, enabling every citizen to feel connected to the city and to feel like an active participant in what happens there. This, I believe, is the role that outdoor advertising and outdoor communication can play in the evolution of cities in connection with the evolution of mobility.”