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How can we help people switch from car to public transport?
“Technology must serve people, not the other way around. In the city of tomorrow, technology should be there to make citizens’ lives easier — simpler, smoother — but it must never become a barrier. For me, the key issue for technology in mobility is usefulness. Does this technology help people access better information? Does it help them move around more efficiently? Does it help reduce their carbon footprint? If the answer is yes, then the technology makes sense. But we must always remember that behind the technology there are human beings, and that emotion, social connection, and human interaction will always remain at the heart of the urban experience. Technology is only a tool to enhance that experience.”
This video presents the analysis of Madeleine Masse, Founder and President of Atelier Soil, on the transition to public transportation.
Today, the treatment of public spaces is an important issue. One of the reasons for this is that the city was designed with the car in mind. There’s a tendency to right-size stations, without really thinking about intermodal spaces, such as how to park your bike or your car. All these features are essential to encourage people to switch to public transport.
A subject that is also often neglected is bicycle parking. There are only a few bicycle racks, even in recently-built stations. Yet this is a key factor in encouraging people to switch to public transport and leave their cars behind.
The aim is to offer optimum comfort for other modes of transport, particularly active modes. Walking, which is often overlooked in these considerations, is a crucial factor: the practice of walking in public spaces is of paramount importance.
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This page is times lighter than average
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0.22
in grams
of CO2 equivalent
of CO2 equivalent