What is Mobi Design?
We place the passenger at the heart of our priorities, and to do this, we make sure that we put in place a multimodal mobility offer that effectively meets their travel needs. This is an essential lever for building customer loyalty and winning over our passengers, and consequently a contribution to the fight against global warming.
The use of public transportation is a virtuous circle! Trains, streetcars, buses, bicycles and carpooling are all solutions that can be combined to provide tailor-made solutions for each region. To size and position them efficiently, a detailed and rigorous work is necessary; it is based on a methodology created for this purpose and tested in many areas: MobiDesign.
MobiDesign puts our experts, methods, know-how and exclusive tools at your disposal to determine, with you and for you, the ideal offer. This maieutic work is carried out in a spirit of partnership, listening and consultation.
4 stages using 4 tools specifically developed by Transdev constitute the architecture of this unique approach to building your mobility offer. With Mobidesign, you will perceive your territory differently
your territory and your offer will never be the same.
Offering a service adapted to each territory and combining all the available modes: a major challenge for building customer loyalty and winning over passengers, for a more virtuous mobility.
The secret of a successful mobility offer
It lies in the ability to combine the interpretation of a large amount of data with proven design expertise. The MobiDesign approach was born from this observation.
Through this exclusive approach, Transdev guarantees a multimodal and intermodal mobility offer that meets the needs of each territory and its inhabitants. This approach is based on 4 main stages which allow us to :
diagnose, evaluate, design and consult
The objective is to achieve collective support for a mobility project that serves those who live in the area on a daily basis. Four Transdev tools accompany each stage.
The challenges of the territory
The objective of this first step is to identify the challenges of the territory, as well as the strengths and weaknesses of the existing mobility offer. The aim is to cross-reference our experts’ field analyses with the needs of the network’s customers and non-customers, collected during multiple surveys, while comparing them with the socio-demographic and mobility data collected.
Ensuring that the offer meets the needs
After the first phase of combined analysis of the territory and the network, the second step aims to cross-reference all the elements in order to evaluate whether the offer meets the needs of the inhabitants.
An equity issue
Equity of service is a real issue for the territories. It is therefore important to ensure that travel needs and the mobility offer are well matched and to identify the areas where action should be taken first. Faced with the budgetary challenges and as a mobility operator serving the regions, Transdev must provide a detailed analysis and concrete responses to guide local authorities in their choice of network restructuring, rationalization and reallocation of resources.
The mobility offer
The third stage consists of designing the most efficient networks based on the analyses carried out in the previous stages. The construction of a multimodal transport offer is a Transdev know-how that relies on the fundamentals of the key network.
To achieve collective support
The final step is to share and discuss with the communities in order to achieve collective support for a mobility project that meets the expectations of the population.
This fourth stage of iterative consultation is essential for exchanging and debating the proposed project with all stakeholders. Following each consultation phase, Transdev’s offer experts work, if necessary, to improve their mobility offer proposals by taking into account the remarks expressed.